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How JINRO fueled K-Entertainment Culture

How JINRO fueled K-Entertainment Culture
Do you know the national drink in South Korea is soju?

Soju is the best-selling alcohol in the world by volume, and sales have been growing in recent years. But amongst all the brands, the brand consumed mainly by Koreans is JINRO soju. While JINRO soju hails from Korea, it is also popular in many Asian countries, such as the Philippines, China, and Japan. While there are many reasons soju is famous in Asia and why it’s quickly gaining so much popularity in other parts of the world. One of the main reasons for such an increase in popularity is the exposure of JINRO products in the famous K-Entertainment culture. JINRO soju fueled K-Entertainment culture in many ways.

Through the exposure of JINRO products in many famous K-Dramas like Goblin, Squid Game, Business Proposal, and Work Later, Drink Now to alter the mood of the situation. It’s not a surprise that JINRO soju keeps rising globally. Whether it is a tool to confess their love, a bond with friends, a dinner gathering culture that brings coworkers closer, or a heart-to-heart talk. Philippines mainstream media Rappler has recently published an article about the JINRO Soju and Korean drama relations. Also, check it out at Rappler – ‘Korean dramas wouldn’t be complete without a soju scene.’

Based on the iconic scenes that has been portrayed in the K-Entertainment, this Korean Wave known as ‘Hallyu’ keeps gaining influence in the Philippines. Seeing the JINRO soju in all these scenes in K-Dramas, hearing of its popularity makes a lot of Filipinos also curious about this refreshing drink.

So, how did Filipinos end up curious about this refreshing JINRO soju?

JINRO soju’s famous scenes that expose JINRO soju are often moments when the leads genuinely get to know each other, and that’s when the audience feels connected to these lead characters — JINRO soju scene moments make it relatable to Filipino audiences where they can relate those true feelings in their daily everyday life. Imagine the balance between K-Drama and real life. JINRO soju brings us together. Well, that’s what we call connection. No wonder Filipinos immerse themselves in these K-Drama scenes. Who wouldn’t want to feel connected to someone in real life?

Another reason why Filipinos are into JINRO soju is because of the influence of K Artists.

IU, given the two titles of ‘Nation’s Little Sister’ and ‘Nation’s Sweetheart’, was chosen as JINRO’s ambassador because of her ‘clean’ and ‘sweet’ image, which goes along well with the brand. The nation’s singer image of IU and the national drink JINRO soju are a good match. Nevertheless, because of IU’s popularity worldwide, IU fans from the Philippines were especially delighted when IU became the official ambassador of JINRO Soju. Who would resist this all-time favorite JINRO soju when you have IU?

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