JINRO became the first Asian liquor brand to sponsor a Major League Baseball team in 2012 through our partnership with the LA Dodgers. We also support clubs like New York Red Bulls (MLS) and CF Monterrey (Mexico), expanding brand visibility through sport.
June, 2025
Following a successful collaboration on Season 2, expanded Squid Game collaboration for Season 3 from 18 countries & regions (South Korea, USA, Japan, UK, Mexico, Hong Kong, etc.). Launch of limited-edition JINRO bottles and collaboration goods (drinking game machine, soju glasses) featuring the Younghee-Cheolsu-Pink Soldier design
Dec, 2024
Collaboration between two No.1 icons: Netflix's hit series Squid Game and the world's No.1 selling spirit JINRO. Launch of limited-edition JINRO collaboration goods and content (drinking game machine, JINRO mascot dolls, etc.) featuring the Younghee-Frontman-Pink Soldier design in 4 countries (Korea, Japan, Mexico, and Australia)
May, 2024
Collaboration with Kith, a New York-based fashion brand, to commemorate their arrival in Korea with limited edition goods (soju glasses, collaboration apparel). Reinterpreted JINRO's brand image to give it a trendy and young edge
May, 2024
Party-style collaboration pop-up store with ANTI SOCIAL SOCIAL CLUB to celebrate their 10th Anniversary, featuring limited edition JINRO bottle labels and brand kits
May, 2023
Launched a limited edition apparel collection as a brand localization initiative with Japanese fashion brand PAGE BOY, a popular fashion brand with young, female consumers
Sep, 2019
Collaboration with apparel brand OBEY, a leader in the streetwear cultural movement, on a collection featuring JINRO Soju labels
Nov, 2018
Collaboration with global outdoor gear brand Helinox on a brand kit and limited edition campaign goods (tables, chairs, etc.) and utilized position as Korea's leading soju brand to offer a new consumer experience
Mar, 2021
Collaboration with LA-based street casualwear brand Chinatown Market to launch a collection of collaboration goods including clothing, bucket hats, and accessories
Sep, 2020
Collaboration between the two representative OGs of Korea: the original soju, JINRO and Buldak from Samyang. Launched a collaboration-edition "kimchi spicy chicken flavor" ramyun with packaging designed to showcase a Korean flair
Sep, 2020
Collaboration with one of Korea's steadiest-selling ice cream brands, MELONA, to launch a seasonal limited edition JINRO x MELONA flavored soju that incorporated MELONA's creamy and sweet flavor. Tapped on consumer trends and created a fun and exciting consumer experience to appeal to millennial and Gen Z consumers
Aug, 2024
Held a joint pop-up store with GS25, one of Korea's representative convenience store chains, in Vietnam — one of the countries at the center of the Korean Wave in SEA region. Organized various brand and cultural experiences for local consumers to engage with JINRO in a unique and different way
Feb, 2024
Capitalized on the miniature trend boom and collaborated with global toy & hobby brand Bandai to create a series of JINRO mini-charms targeted at the Japanese market
Dec, 2018
Collaborated with world-renowned art toy artist Sket One to create just 1,000 limited-edition JINRO DUNNY figures worldwide
Isul Live Festival
JINRO has been hosting the world's first and only soju music festival in Korea since 2018. Each year brings fresh experiences that blend soju culture with live music performances.
JINRO Toad Pop-Up Store
JINRO's iconic toad character became the star of Korea's first liquor character pop-up store when it opened in 2020. The concept continues to draw strong consumer interest and engagement.
Head in the Clouds
JINRO has been hosting the world's first and only soju music festival in Korea since 2018. Each year brings fresh experiences that blend soju culture with live music performances.
Squid Game Season 3 Global Fan Event
When Netflix launched Squid Game Season 3, JINRO was there to celebrate with fans. The brand operated an exclusive booth at the 2025 global fan event in New York City.
Transit Advertising
JINRO's concept car campaigns have rolled through major cities worldwide. The mobile promotions have reached consumers across New York, Las Vegas, Australia, and more than 20 European countries.
JINRO Lemon Pop-Up Bar
JINRO brought soju to Japan's lemon sour scene in 2025 through a specially designed pop-up bar. The concept merged Korean soju traditions with Japan's popular lemon sour culture.
MEGA BeautyCon
The brand connected with younger audiences at MEGA BeautyCon 2025 in the Philippines. JINRO's booth attracted beauty enthusiasts and expanded the brand's reach in the region.
Thái Bình Homecoming Day
JINRO joined the local community celebration at Thái Bình's Homecoming Day in Vietnam in 2023. The festival provided direct engagement opportunities with Vietnamese consumers.
JINRO 2024 Concert
Music brought JINRO and Vietnamese audiences together at the Long An music festival in 2024. As an official partner, the brand enhanced the concert experience for attendees.
APAS Show
JINRO introduced itself to Latin American markets at the 2025 APAS Show in São Paulo, Brazil. The region's largest food and beverage expo connected the brand with industry professionals and consumers.
KCON 2023 THAILAND
Korean culture and JINRO came together at KCON 2023 in Bangkok. The event allowed the brand to reach global consumers already engaged with Korean entertainment and lifestyle.
Samet in Love Music Festival
Thailand's beautiful Samet Island hosted JINRO as an official partner for the Samet in Love Music Festival 2025. The beachside setting created memorable brand experiences for younger festival-goers.
JINRO Golf Tournament Mexico
JINRO's annual golf tournament in Monterrey, Mexico, has been building relationships since 2022. The event strengthens connections with local consumers and business partners through sport and hospitality.
Tastefully Food & Beverage Expo
Malaysian consumers discovered JINRO at the Tastefully Food & Beverage Expo in both 2022 and 2023. The trade shows helped promote the brand across diverse consumer segments.
JINRO 360 EDM FESTIVAL (Bon Om Touk)
JINRO was part of Cambodia's 360 EDM Festival during the traditional Bon Om Touk Water Festival from 2017 to 2019. After a five-year break due to COVID-19, the partnership returned in 2024.
All Points East Festival
London's All Points East festival featured JINRO as an official partner from 2022 to 2024. The annual music event connected the brand with international music fans in the UK capital.
Taste of London
JINRO explored food pairing possibilities at Taste of London 2025. The event showcased how the brand's products complement diverse culinary experiences.
Kaohsiung Cherry Blossom Music Festival
Taiwan's scenic cherry blossom season provided the backdrop for JINRO's participation in the 2024 Kaohsiung music festival. The event connected the brand with local music enthusiasts.
JINRO Theme Store
Hong Kong became home to a dedicated JINRO experience center from 2023 to 2025. The theme store offered cocktails, merchandise, and brand experiences tailored for younger consumers.
Super Concert 2025
JINRO reached Mongolian audiences through the Super Concert 2025 in Ulaanbaatar. The large-scale event provided brand exposure to enthusiastic concertgoers.
Triple X Music Festival 2025
Mongolia's Triple X Music Festival welcomed JINRO as a partner in 2025. The collaboration strengthened the brand's connection with young music fans in the country.
JINRO'S Garden Pop-Up Store
Paris experienced Korean soju culture through JINRO's Garden pop-up store in 2025. The temporary retail space brought the brand to European consumers in France's capital.
SIAL Paris
JINRO participated in the world's largest food exhibition at SIAL Paris 2022. The international trade show provided opportunities to promote the brand to global industry professionals.
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